Diversity + Inclusion
February 23, 2021
At Create London, we have always viewed diversity as a strength, and a key part of our future.
This February we proudly expanded on the work of the CREATE BETTER initiative.
Create Better is a Cultural Council of diverse employees focused on evolving our cultural competence and empowering voices across offices, and throughout the company.
What is the focus?
Better our world by improving our impact on the environment
Better our community through non-profit partnerships and events
Better our company by encouraging more diversity & inclusion
Better our people through mentorship, skills, & leadership training
We support the drive to build creative teams in our industry that are truly representative of the audiences we market to. And we appreciate that we best serve our clients by producing creative work from a diverse range of personalities, backgrounds, and cultural sensibilities.
Benchmarking
In an effort to formalise our Diversity and Inclusion journey we have opted to publish our current staff make up. In December 2020 we undertook surveys, with some of the following highlights.
Looking forward
We recognise there is always more we can do to represent the community at large within the agency, and to promote integration and representation across the industry and creative community more broadly.
A key component of fostering a diverse team begins with recruitment and looking at how we widen the pool of talent we bring into the fold, and prepare more people to enter the industry.
With that in mind we're excited to be partnering with Creative Media Network, a London based non-profit focusing on diversity in the creative communities.
Through our partnership we have committed key members of the Create team to mentor CMN's aspiring talent, building on their skills and providing practical real world opportunities, collaborating to help build the pipeline of emerging editors, designers, musicians, copywriters and technicians.
We look forward to sharing more as we develop these program, update and share opportunities to involve our clients, and continue with our commitment to transparently track our diversity progression.
