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Playstation Flow

In early 2015 our friends at Sony Interactive Entertainment first approached us with the idea of an April fools’ prank.  They wanted to produce something funny, obviously, but also something which would tie into the then codenamed PROJECT MORPHEUS; the soon to be announced Playstation VR.  Through January and February we watched every Silicon Valley […]


Marvellous Women – Super HERoes!

While we celebrated the women of Create London this International Women’s Day, enjoying an afternoon of cake and tea, Captain Marvel was storming the international box office. It was the biggest ever opening for a Marvel standalone debut and we’re proud to have been involved in the campaign. If the film itself doesn’t show the […]


Fighting With Our Family – the UK takes on the US!

Stephen Merchant’s wrestling biopic ‘Fighting With My Family’ fought its way to the top of the UK box office this weekend. The inspirational story of a Norwich girl competing in the United States has a mass appeal to both international and UK audiences, as of course does WWE itself. We here at Create have our […]


UK’s home entertainment market up 10% in 2018

Often the big challenge in a Home Entertainment market – especially one with as many high profile releases as 2018 – is making a connection with audiences that motivates them to choose one title over the others.  It can be daunting to launch in such a competitive release window with titles such a Mamma Mia! […]


The Queen’s Corgi

When we started work on The Queen’s Corgi for Lionsgate UK there was an obvious challenge; how to introduce the main character Rex, while communicating the broad family qualities of the film in a meaningful and commercial way. We looked at a handful of routes into the story, ranging from A Royal Invitation style, to […]


Searching

SEARCHING follows John Cho’s character David Kim as he conducts a search for his missing daughter, with the drama unfolding on the devices and platforms which form our digital lives.  The challenges of telling a story which takes place across laptop and mobile screens, and dramatising the action while creating a cinematic proposition, were clear […]


The Greatest Showman

Twentieth Century Fox continues to smash records with THE GREATEST SHOWMAN, and we’re thrilled to have been part of the campaign.  From the International and UK Theatrical campaigns to its home entertainment release, it has been an amazing journey. See some of our Golden Trailer nominated work here and read about how the film has been continuing […]


Deadpool 2 Fox’s Biggest International Opening

Deadpool 2 has stormed the international box office with a world-wide opening weekend box office of $301.3M, making it the biggest opening weekend ever for Fox International, and the biggest ever international opening weekend for an R-Rated title.  Read the full rundown at Deadline Hollywood.


‘Baby Driver’ Drives UK Share of Global Box Office

It’s always a joy to see our campaigns contributing to the success of a film, but especially so when the film itself is contributing to the success of the UK film industry.  2017 brought the highest contribution of UK films to the worldwide box office since 2002, led by BABY DRIVER, the top grossing British […]


Create Lab – Love Simon

This month we’re highlighting another successful case study from the Create Lab.  In a Lab meeting almost a year ago a concept was generated which would support a social media heavy campaign on an upcoming franchise release.  We happily found an opportunity which was suitable on the 20th Century Fox release LOVE SIMON. The concept […]


La La Land

The Brief When Lionsgate UK came to us earlier this year to discuss work on LA LA LAND they were clear there was an opportunity to connect with the social media generation.  The key 18-24 year olds demographic was missing the nostalgic connection to the Hollywood Musicals genre and while the draw of Ryan Gosling […]


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