When we started work on The Queen’s Corgi for Lionsgate UK there was an obvious challenge; how to introduce the main character Rex, while communicating the broad family qualities of the film in a meaningful and commercial way. We looked at a handful of routes into the story, ranging from A Royal Invitation style, to […]
SEARCHING follows John Cho’s character David Kim as he conducts a search for his missing daughter, with the drama unfolding on the devices and platforms which form our digital lives. The challenges of telling a story which takes place across laptop and mobile screens, and dramatising the action while creating a cinematic proposition, were clear […]
Twentieth Century Fox continues to smash records with THE GREATEST SHOWMAN, and we’re thrilled to have been part of the campaign. From the International and UK Theatrical campaigns to its home entertainment release, it has been an amazing journey. See some of our Golden Trailer nominated work here and read about how the film has been continuing […]
Deadpool 2 has stormed the international box office with a world-wide opening weekend box office of $301.3M, making it the biggest opening weekend ever for Fox International, and the biggest ever international opening weekend for an R-Rated title. Read the full rundown at Deadline Hollywood.
It’s always a joy to see our campaigns contributing to the success of a film, but especially so when the film itself is contributing to the success of the UK film industry. 2017 brought the highest contribution of UK films to the worldwide box office since 2002, led by BABY DRIVER, the top grossing British […]
This month we’re highlighting another successful case study from the Create Lab. In a Lab meeting almost a year ago a concept was generated which would support a social media heavy campaign on an upcoming franchise release. We happily found an opportunity which was suitable on the 20th Century Fox release LOVE SIMON. The concept […]
The Brief When Lionsgate UK came to us earlier this year to discuss work on LA LA LAND they were clear there was an opportunity to connect with the social media generation. The key 18-24 year olds demographic was missing the nostalgic connection to the Hollywood Musicals genre and while the draw of Ryan Gosling […]