Record setting £5.4 billion spend on film and high-end TV Production, as industry rebounds

After a tumultuous two years it’s great to see the big screen bouncing back as audiences return to the cinema and industry spending exceeds even pre-pandemic levels! 

Industry Buzz

Increasing evidence that PVOD lifts all ships.  As we survey new and changing methods of distribution, we have been honing our expertise on how best tailor and craft creative campaigns accordingly.  ‘Getting it right’ means new opportunities can be additive for our clients, and we love to deliver campaigns that help them achieve the overall […]

2020 Boosts Home Entertainment Figures

It comes as no surprise that 2020 was a record breaking year for the international home entertainment market, with everyone staying safely indoors and cinemas closed the streamers have provided some of the only new entertainment available. However, the results published at the start of the year in the trades are not forecasts, and while January […]

The Times They Are A Changin’

Music supervision is as much about finding the right cue as it is about making connections, building on past experiences and finding opportunities to place that perfect cue. Emma Middleton Create London’s Music Supervisor shares her experiences tracking down the cover of Bob Dylan’sThe Times They Are A Changin’ which became the anthem for the The […]

Create:  10 Years In London

To mark Create London’s 10th Anniversary, we spoke to some of our long-standing clients, key talent, and industry partners to reflect on how we as an agency, and the industry as a whole, have evolved over the last decade – and what it means for the changing landscape ahead. Our expertise is creative messaging, and […]

It’s Not The Matrix

Over the last fifteen years trailers have gone from an advertising form audiences would expect to see only in cinemas, to something people seek out online, to entertainment events in and of themselves.  In recent years trailers have been viewed most online, and appear on YouTube to a flurry of excitement and comments.  YouTube has […]

Facebook 3D Photos

We’re always up for a challenge and Facebook’s 3D photos function provided a great opportunity to challenge our design and technical teams and deliver some first-of-its-kind content for our clients at NBC Universal. Since the end of 2018 Facebook has enabled photos taken with dual camera smart phones in ‘Portrait’ mode to retain a 3D […]

The Future of TV Advertising

Last week Tom Lewis and Rob Archer ventured out to the Future of TV Advertising Forum in King’s Place and heard from UK and International broadcasters, advertisers, technology providers and creatives. Over recent years we’ve seen the rise of social media and digital advertising take a chunk of our client’s media spend away from TV. […]

The Queen’s Corgi

When we started work on The Queen’s Corgi for Lionsgate UK there was an obvious challenge; how to introduce the main character Rex, while communicating the broad family qualities of the film in a meaningful and commercial way. We looked at a handful of routes into the story, ranging from A Royal Invitation style, to […]

Life is Strange 2

We teamed up with Square Enix to produce an evocative, compelling and atmospheric teaser to the hugely anticipated ‘Life is Strange 2’ which we’re proud has been recognised by the 2018 Clio Entertainment Awards for Games: Main Title. Life is Strange has a devoted and heavily engaged fan base, and the creative challenge was to make […]

The Business of Getting Bums on Seats

We’re extremely proud to have been part of several innovative campaigns this year which have contributed to UK Cinema admissions making a significant rise and potentially hitting a nearly 50 year high.  Theories abound as to the cause of this boost; but it’s clear that a big screen experience can still find its audience.  Consumers […]


SEARCHING follows John Cho’s character David Kim as he conducts a search for his missing daughter, with the drama unfolding on the devices and platforms which form our digital lives.  The challenges of telling a story which takes place across laptop and mobile screens, and dramatising the action while creating a cinematic proposition, were clear […]

Getting Our Hands Dirty For Deadpool 2

DEADPOOL 2 has challenged us to produce work for the big screen – the biggest in Europe, actually – to some of the smallest.  The Piccadilly Lights advertising space in London presented a particular challenge; the screen is huge and eye-catching, but putting meaningful creative up there which effectively captures our audience’s imagination while making […]

The Impact of Social Media

As we approach the third anniversary of Create London’s first full social media campaign, we thought we’d take a look back at how social media has influenced our behaviour, and the expectations of the audiences who see our work, and share some of the lessons we’ve learnt along the way. Not so long ago that […]

More Secrets of Great Movie Trailers

More secrets are out!  This time Co-Presidents of Create, Carrie and Jonathan contribute to the to the exhilarating Vice expose on Why you can’t stop watching movie trailers –

10 Secrets About Movie Trailers

Always pleased to see a member of the Create team getting some press attention (and for the right reasons in this case). Check out the Radio Times article on film trailers, with secrets spilled by our very own Suneil Beri.  10 secrets about movie trailers – from the people who make them.

The Best Movie Trailers of 2017

Thanks to the folks at Polygon for including our Baby Driver international trailer in their round up of the best trailers of 2017!  See their full list here

La La Land

The Brief When Lionsgate UK came to us earlier this year to discuss work on LA LA LAND they were clear there was an opportunity to connect with the social media generation.  The key 18-24 year olds demographic was missing the nostalgic connection to the Hollywood Musicals genre and while the draw of Ryan Gosling […]

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