Insight

The Queen’s Corgi

When we started work on The Queen’s Corgi for Lionsgate UK there was an obvious challenge; how to introduce the main character Rex, while communicating the broad family qualities of the film in a meaningful and commercial way. We looked at a handful of routes into the story, ranging from A Royal Invitation style, to […]


Life is Strange 2

We teamed up with Square Enix to produce an evocative, compelling and atmospheric teaser to the hugely anticipated ‘Life is Strange 2’ which we’re proud has been recognised by the 2018 Clio Entertainment Awards for Games: Main Title. Life is Strange has a devoted and heavily engaged fan base, and the creative challenge was to make […]


The Business of Getting Bums on Seats

We’re extremely proud to have been part of several innovative campaigns this year which have contributed to UK Cinema admissions making a significant rise and potentially hitting a nearly 50 year high.  Theories abound as to the cause of this boost; but it’s clear that a big screen experience can still find its audience.  Consumers […]


Searching

SEARCHING follows John Cho’s character David Kim as he conducts a search for his missing daughter, with the drama unfolding on the devices and platforms which form our digital lives.  The challenges of telling a story which takes place across laptop and mobile screens, and dramatising the action while creating a cinematic proposition, were clear […]


Getting Our Hands Dirty For Deadpool 2

DEADPOOL 2 has challenged us to produce work for the big screen – the biggest in Europe, actually – to some of the smallest.  The Piccadilly Lights advertising space in London presented a particular challenge; the screen is huge and eye-catching, but putting meaningful creative up there which effectively captures our audience’s imagination while making […]


The Impact of Social Media

As we approach the third anniversary of Create London’s first full social media campaign, we thought we’d take a look back at how social media has influenced our behaviour, and the expectations of the audiences who see our work, and share some of the lessons we’ve learnt along the way. Not so long ago that […]


More Secrets of Great Movie Trailers

More secrets are out!  This time Co-Presidents of Create, Carrie and Jonathan contribute to the to the exhilarating Vice expose on Why you can’t stop watching movie trailers – https://news.vice.com/en_us/article/594g5d/this-is-why-you-cant-stop-watching-movie-trailers


10 Secrets About Movie Trailers

Always pleased to see a member of the Create team getting some press attention (and for the right reasons in this case). Check out the Radio Times article on film trailers, with secrets spilled by our very own Sir Neil.  10 secrets about movie trailers – from the people who make them.


The Best Movie Trailers of 2017

Thanks to the folks at Polygon for including our Baby Driver international trailer in their round up of the best trailers of 2017!  See their full list here


La La Land

The Brief When Lionsgate UK came to us earlier this year to discuss work on LA LA LAND they were clear there was an opportunity to connect with the social media generation.  The key 18-24 year olds demographic was missing the nostalgic connection to the Hollywood Musicals genre and while the draw of Ryan Gosling […]


website created by