‘A Man Called Otto’ Pre-Sells to Sony for $60M in Biggest EFM Deal

We had fun creating a presale promo on behalf of our clients at STX International for their wonderful Tom Hanks comedy ‘A MAN CALLED OTTO’.  Ask us about our work in the International Sales arena and how we can bring our talents to help your project launch successfully.

Record setting £5.4 billion spend on film and high-end TV Production, as industry rebounds

After a tumultuous two years it’s great to see the big screen bouncing back as audiences return to the cinema and industry spending exceeds even pre-pandemic levels! 

Promax UK Awards Winner – The Crown

We were thrilled to win BEST DRAMA TRAILER at this year’s ProMax UK Awards for our THE CROWN Season 4 teaser “Fairytales”.  Winning this was a first for our partners at Netflix, and an achievement we are happy to share.

Music + Sound Awards Winner – The Crown

We’re delighted to receive the award for Best Original Composition, TV Trailers/Proms in this year’s Music + Sound Awards for our work on The Crown Season 4 Teaser Trailer.  Congratulations to our team behind the teaser trailer, with a shout out to composer Kieran Scragg who worked with us to create the music. Check out […]

Industry Buzz

Increasing evidence that PVOD lifts all ships.  As we survey new and changing methods of distribution, we have been honing our expertise on how best tailor and craft creative campaigns accordingly.  ‘Getting it right’ means new opportunities can be additive for our clients, and we love to deliver campaigns that help them achieve the overall […]

Diversity + Inclusion

Bigfoot Family

We were fortunate to partner in early days with our client nWave Pictures on sales promotion and trailer campaign materials for  BIGFOOT’S FAMILY.  It has been a thrill to see its journey to become the #1 Movie on Netflix in the USA, Canada, Australia, New Zealand, and the UK on its opening weekend, remain the […]

2020 Boosts Home Entertainment Figures

It comes as no surprise that 2020 was a record breaking year for the international home entertainment market, with everyone staying safely indoors and cinemas closed the streamers have provided some of the only new entertainment available. However, the results published at the start of the year in the trades are not forecasts, and while January […]

The Crown Reaches New Heights

We have loved being a part of the successful launch for SEASON 4 of the CROWN. Check out our teaser, and some of the news covering the series’ high viewership: ‘Season 4 of The Crown got more viewers than Prince Charles and Princess Diana’s wedding…’ ‘Netflix’ The Crown Season 4 is by far it’s most popular yet…” […]

The Crown Trailer Reactions

One of the most satisfying moments when one of our trailers gets released, is when not only the film or series gets praise, but also audiences can’t stop talking about the trailer itself. That’s exactly what happened when our Teaser Trailer for The Crown Season 4 dropped, and we have been enjoying the reaction since. […]

Creativity and Innovation During a Crisis

The challenges our industry has faced have been unprecedented. During this crisis, as a company, our attention has been focused on the health and welfare of all of our staff and clients.  We’ve then looked at our functionality in how to remain secure, and how to logistically continue to deliver to a high standard in […]

The Times They Are A Changin’

Music supervision is as much about finding the right cue as it is about making connections, building on past experiences and finding opportunities to place that perfect cue. Emma Middleton Create London’s Music Supervisor shares her experiences tracking down the cover of Bob Dylan’sThe Times They Are A Changin’ which became the anthem for the The […]

Create:  10 Years In London

To mark Create London’s 10th Anniversary, we spoke to some of our long-standing clients, key talent, and industry partners to reflect on how we as an agency, and the industry as a whole, have evolved over the last decade – and what it means for the changing landscape ahead. Our expertise is creative messaging, and […]

It’s Not The Matrix

Over the last fifteen years trailers have gone from an advertising form audiences would expect to see only in cinemas, to something people seek out online, to entertainment events in and of themselves.  In recent years trailers have been viewed most online, and appear on YouTube to a flurry of excitement and comments.  YouTube has […]

Westward Ho!

Following up 2018’s Create Summer Away Day to the south of France was never going to be easy, but starting with a four hour coach journey leaving Richmond at 7am was a good way to lower expectations!  We arrived at Westward Ho! to a brisk wind and a thoroughly grey sky, the red flags on […]

Playstation Flow

In early 2015 our friends at Sony Interactive Entertainment first approached us with the idea of an April fools’ prank.  They wanted to produce something funny, obviously, but also something which would tie into the then codenamed PROJECT MORPHEUS; the soon to be announced Playstation VR.  Through January and February we watched every Silicon Valley […]

Marvellous Women – Super HERoes!

While we celebrated the women of Create London this International Women’s Day, enjoying an afternoon of cake and tea, Captain Marvel was storming the international box office. It was the biggest ever opening for a Marvel standalone debut and we’re proud to have been involved in the campaign. If the film itself doesn’t show the […]

Fighting With Our Family – the UK takes on the US!

Stephen Merchant’s wrestling biopic ‘Fighting With My Family’ fought its way to the top of the UK box office this weekend. The inspirational story of a Norwich girl competing in the United States has a mass appeal to both international and UK audiences, as of course does WWE itself. We here at Create have our […]

Facebook 3D Photos

We’re always up for a challenge and Facebook’s 3D photos function provided a great opportunity to challenge our design and technical teams and deliver some first-of-its-kind content for our clients at NBC Universal. Since the end of 2018 Facebook has enabled photos taken with dual camera smart phones in ‘Portrait’ mode to retain a 3D […]

Celebrating 10 years in London

2019 is Create’s 10th anniversary in London and to mark the occasion we’re revisiting some of our favourite work from the last decade. First up is our 2012 trailer for I, Anna. Keep checking back for more exciting retrospectives throughout the year and do get in touch if there are any memories you’d like to […]

UK’s home entertainment market up 10% in 2018

Often the big challenge in a Home Entertainment market – especially one with as many high profile releases as 2018 – is making a connection with audiences that motivates them to choose one title over the others.  It can be daunting to launch in such a competitive release window with titles such a Mamma Mia! […]

2018 in Review

Create London had its busiest year ever in 2018.  So busy in fact that our combined output, if played from start to finish, would last 17 hours, or a one way flight from London to Perth, Australia.  That’s surely a compelling case for the 2019 Summer Away Day destination! We asked the team to vote […]

The Future of TV Advertising

Last week Tom Lewis and Rob Archer ventured out to the Future of TV Advertising Forum in King’s Place and heard from UK and International broadcasters, advertisers, technology providers and creatives. Over recent years we’ve seen the rise of social media and digital advertising take a chunk of our client’s media spend away from TV. […]

Cheers Witches

A great time was had last night at Create London’s annual Halloween party.  This time round we were excited to be able to fling open to the doors to our shiny – formerly pristine – new offices and invite some of our nearest and dearest to dance the night away on our (temporary) dance floor. […]

The Queen’s Corgi

When we started work on The Queen’s Corgi for Lionsgate UK there was an obvious challenge; how to introduce the main character Rex, while communicating the broad family qualities of the film in a meaningful and commercial way. We looked at a handful of routes into the story, ranging from A Royal Invitation style, to […]

Life is Strange 2

We teamed up with Square Enix to produce an evocative, compelling and atmospheric teaser to the hugely anticipated ‘Life is Strange 2’ which we’re proud has been recognised by the 2018 Clio Entertainment Awards for Games: Main Title. Life is Strange has a devoted and heavily engaged fan base, and the creative challenge was to make […]

The Business of Getting Bums on Seats

We’re extremely proud to have been part of several innovative campaigns this year which have contributed to UK Cinema admissions making a significant rise and potentially hitting a nearly 50 year high.  Theories abound as to the cause of this boost; but it’s clear that a big screen experience can still find its audience.  Consumers […]


SEARCHING follows John Cho’s character David Kim as he conducts a search for his missing daughter, with the drama unfolding on the devices and platforms which form our digital lives.  The challenges of telling a story which takes place across laptop and mobile screens, and dramatising the action while creating a cinematic proposition, were clear […]

Getting Our Hands Dirty For Deadpool 2

DEADPOOL 2 has challenged us to produce work for the big screen – the biggest in Europe, actually – to some of the smallest.  The Piccadilly Lights advertising space in London presented a particular challenge; the screen is huge and eye-catching, but putting meaningful creative up there which effectively captures our audience’s imagination while making […]

The Impact of Social Media

As we approach the third anniversary of Create London’s first full social media campaign, we thought we’d take a look back at how social media has influenced our behaviour, and the expectations of the audiences who see our work, and share some of the lessons we’ve learnt along the way. Not so long ago that […]

The Greatest Showman

Twentieth Century Fox continues to smash records with THE GREATEST SHOWMAN, and we’re thrilled to have been part of the campaign.  From the International and UK Theatrical campaigns to its home entertainment release, it has been an amazing journey. See some of our Golden Trailer nominated work here and read about how the film has been continuing […]

Summer Holidays, Create Style

After months of secret planning we were thrilled to reveal our summer away day plans to the team, gathered at London Bridge at 7.30am not knowing what to expect.  No, we weren’t going to Brighton, or indeed Ramsgate; for the first time Create London were taking to the skies for a trip to the Côte d’Azur […]

Office Gossip

We’re excited about our move to our newly built larger space on Warren Street.  Having outgrown our 3rd floor on Charlotte Street (we ran out of broom closets to turn into edit suites!), it’s a great feeling to have significantly more space, a fresh look, and some new colour on the walls.  The move sees us […]

More Secrets of Great Movie Trailers

More secrets are out!  This time Co-Presidents of Create, Carrie and Jonathan contribute to the to the exhilarating Vice expose on Why you can’t stop watching movie trailers –

10 Secrets About Movie Trailers

Always pleased to see a member of the Create team getting some press attention (and for the right reasons in this case). Check out the Radio Times article on film trailers, with secrets spilled by our very own Suneil Beri.  10 secrets about movie trailers – from the people who make them.

Deadpool 2 Fox’s Biggest International Opening

Deadpool 2 has stormed the international box office with a world-wide opening weekend box office of $301.3M, making it the biggest opening weekend ever for Fox International, and the biggest ever international opening weekend for an R-Rated title.  Read the full rundown at Deadline Hollywood.

The Golden Trailer Awards

We’re thrilled that our ‘Singalong Social’ campaign for The Greatest Showman has been nominated for a Golden Trailer Award!   A fantastic success for the Create Lab which helped generate the concept, we’re looking forward to the ceremony in a few weeks. Check out the creative here

‘Baby Driver’ Drives UK Share of Global Box Office

It’s always a joy to see our campaigns contributing to the success of a film, but especially so when the film itself is contributing to the success of the UK film industry.  2017 brought the highest contribution of UK films to the worldwide box office since 2002, led by BABY DRIVER, the top grossing British […]

Create Lab – Love Simon

This month we’re highlighting another successful case study from the Create Lab.  In a Lab meeting almost a year ago a concept was generated which would support a social media heavy campaign on an upcoming franchise release.  We happily found an opportunity which was suitable on the 20th Century Fox release LOVE SIMON. The concept […]

The Best Movie Trailers of 2017

Thanks to the folks at Polygon for including our Baby Driver international trailer in their round up of the best trailers of 2017!  See their full list here

La La Land

The Brief When Lionsgate UK came to us earlier this year to discuss work on LA LA LAND they were clear there was an opportunity to connect with the social media generation.  The key 18-24 year olds demographic was missing the nostalgic connection to the Hollywood Musicals genre and while the draw of Ryan Gosling […]

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