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The Future of TV Advertising

Last week Tom Lewis and Rob Archer ventured out to the Future of TV Advertising Forum in King’s Place and heard from UK and International broadcasters, advertisers, technology providers and creatives. Over recent years we’ve seen the rise of social media and digital advertising take a chunk of our client’s media spend away from TV. […]


Cheers Witches

A great time was had last night at Create London’s annual Halloween party.  This time round we were excited to be able to fling open to the doors to our shiny – formerly pristine – new offices and invite some of our nearest and dearest to dance the night away on our (temporary) dance floor. […]


The Queen’s Corgi

When we started work on The Queen’s Corgi for Lionsgate UK there was an obvious challenge; how to introduce the main character Rex, while communicating the broad family qualities of the film in a meaningful and commercial way. We looked at a handful of routes into the story, ranging from A Royal Invitation style, to […]


Life is Strange 2

We teamed up with Square Enix to produce an evocative, compelling and atmospheric teaser to the hugely anticipated ‘Life is Strange 2’ which we’re proud has been recognised by the 2018 Clio Entertainment Awards for Games: Main Title. Life is Strange has a devoted and heavily engaged fan base, and the creative challenge was to make […]


The Business of Getting Bums on Seats

We’re extremely proud to have been part of several innovative campaigns this year which have contributed to UK Cinema admissions making a significant rise and potentially hitting a nearly 50 year high.  Theories abound as to the cause of this boost; but it’s clear that a big screen experience can still find its audience.  Consumers […]


Searching

SEARCHING follows John Cho’s character David Kim as he conducts a search for his missing daughter, with the drama unfolding on the devices and platforms which form our digital lives.  The challenges of telling a story which takes place across laptop and mobile screens, and dramatising the action while creating a cinematic proposition, were clear […]


Getting Our Hands Dirty For Deadpool 2

DEADPOOL 2 has challenged us to produce work for the big screen – the biggest in Europe, actually – to some of the smallest.  The Piccadilly Lights advertising space in London presented a particular challenge; the screen is huge and eye-catching, but putting meaningful creative up there which effectively captures our audience’s imagination while making […]


The Impact of Social Media

As we approach the third anniversary of Create London’s first full social media campaign, we thought we’d take a look back at how social media has influenced our behaviour, and the expectations of the audiences who see our work, and share some of the lessons we’ve learnt along the way. Not so long ago that […]


The Greatest Showman

Twentieth Century Fox continues to smash records with THE GREATEST SHOWMAN, and we’re thrilled to have been part of the campaign.  From the International and UK Theatrical campaigns to its home entertainment release, it has been an amazing journey. See some of our Golden Trailer nominated work here and read about how the film has been continuing […]


Summer Holidays, Create Style

After months of secret planning we were thrilled to reveal our summer away day plans to the team, gathered at London Bridge at 7.30am not knowing what to expect.  No, we weren’t going to Brighton, or indeed Ramsgate; for the first time Create London were taking to the skies for a trip to the Côte d’Azur […]


Office Gossip

We’re excited about our move to our newly built larger space on Warren Street.  Having outgrown our 3rd floor on Charlotte Street (we ran out of broom closets to turn into edit suites!), it’s a great feeling to have significantly more space, a fresh look, and some new colour on the walls.  The move sees us […]


More Secrets of Great Movie Trailers

More secrets are out!  This time Co-Presidents of Create, Carrie and Jonathan contribute to the to the exhilarating Vice expose on Why you can’t stop watching movie trailers – https://news.vice.com/en_us/article/594g5d/this-is-why-you-cant-stop-watching-movie-trailers


10 Secrets About Movie Trailers

Always pleased to see a member of the Create team getting some press attention (and for the right reasons in this case). Check out the Radio Times article on film trailers, with secrets spilled by our very own Sir Neil.  10 secrets about movie trailers – from the people who make them.


Deadpool 2 Fox’s Biggest International Opening

Deadpool 2 has stormed the international box office with a world-wide opening weekend box office of $301.3M, making it the biggest opening weekend ever for Fox International, and the biggest ever international opening weekend for an R-Rated title.  Read the full rundown at Deadline Hollywood.


The Golden Trailer Awards

We’re thrilled that our ‘Singalong Social’ campaign for The Greatest Showman has been nominated for a Golden Trailer Award!   A fantastic success for the Create Lab which helped generate the concept, we’re looking forward to the ceremony in a few weeks. Check out the creative here


‘Baby Driver’ Drives UK Share of Global Box Office

It’s always a joy to see our campaigns contributing to the success of a film, but especially so when the film itself is contributing to the success of the UK film industry.  2017 brought the highest contribution of UK films to the worldwide box office since 2002, led by BABY DRIVER, the top grossing British […]


Create Lab – Love Simon

This month we’re highlighting another successful case study from the Create Lab.  In a Lab meeting almost a year ago a concept was generated which would support a social media heavy campaign on an upcoming franchise release.  We happily found an opportunity which was suitable on the 20th Century Fox release LOVE SIMON. The concept […]


The Best Movie Trailers of 2017

Thanks to the folks at Polygon for including our Baby Driver international trailer in their round up of the best trailers of 2017!  See their full list here


La La Land

The Brief When Lionsgate UK came to us earlier this year to discuss work on LA LA LAND they were clear there was an opportunity to connect with the social media generation.  The key 18-24 year olds demographic was missing the nostalgic connection to the Hollywood Musicals genre and while the draw of Ryan Gosling […]


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